Audience Profiling

I have researched into the types of films that are similar to my own. This survey is from the film Sorority Row which shows a similar target audience that we would use for our own film. This is what we found; Sorority Row age gender 4-6 0% male 52% 7-11 0% female 48% 12-14 0% class 15-24 57% AB 21% 25-34 31% C1 37% 35-44 5% C2 18% 45+  7% DE 24% source: CAVIAR From what we can see it shows that our audience would be mainly male aged 15-24. Considering that the females in the film are targeted to a male audience by how the characters are portrayed for example, what they are wearing. However, as our film as some romantic comedy to it, it will also be portrayed to the female audience.

Halloween



 

Halloween: H20
age			gender
4-6	0%		male	59%
7-11	0%		female	41%
12-14	0%		class
15-24	61%		AB	15%
25-34	24%		C1	33%
35-44	12%		C2	19%
45+	3%		DE	33%
source: CAVIAR

• The second film survey I have researched into is the film Halloween. From what we can see from this survey, it shows that the audience for this film is aimed towards the male audience ages 15-24. Considering that most of the actors in the film are males are portrayed as being stereotypical, strong and violent.

• Overall, the research I have found out shows that my film will be targeted to the male audience aged 15-24, however, my group and I feel that our film will be aimed to the female audience too by the way that the characters are portrayed and shown. 
• The certificate of our film will be 15, as from the research I have found it shows that our film will not be suitable for the age 15 and under, by the use of violence and tense dramatic scenes in the film.